How to Use Video Marketing to Showcase Your School’s Unique Offerings
Use the powerful medium of video marketing to tell the world the unique story of your school and get more meaningful engagement.
Every school has a unique story to tell. You have one, too. About your impressive accomplishments, your distinct advantages, and you want to let your audience know how you stand apart from the others. Well, experts believe that dynamic content such as videos is now becoming the most potent tool to convey messages effectively in a way that compels the prospective audience to sit up and listen and understand what is being conveyed with clarity. The power of educational video marketing is such that it creates an opportunity for prospects to experience your vibrant campus through dynamic imagery while hearing authentic student voices that reveal the school’s culture precisely how they want to experience it.
Additionally, video storytelling carries more value than any other medium since it captivates viewers while providing essential information as they connect more deeply. This leads to better engagement, enhanced school branding, and stronger trust between your school and the prospective audience.
The following discussion shows you how video marketing builds emotional connections while sharing your school story to bring in families that share your mission. Additionally it also has relevant information about what you should keep in mind for creating impactful videos.
Why digital video marketing for schools matters?
- By using videos for visual storytelling, your institution can deliver an engaging, life-like presentation of its narrative.
- Viewers interact more intensely with videos because they prefer this format over other content types.
- Video storytelling helps you showcase real experiences, student testimonials, and classroom activities that resonate well with prospects.
- Video content is easy to share across all digital platforms like social media, websites, and emails and hence helps in increasing visibility.
What do you need to keep in mind before digital video marketing production?
Before making marketing videos, these are the essential factors that marketers and schools should consider on how to use video marketing to attract and enroll students.
1-Plan your video marketing strategy
- Define your goals- Your organization seeks to grow enrollment numbers besides raising school branding, along with building stronger community relationships.
- Identify your target audience- Understand the specific likes and concerns of your intended viewers to shape your communication strategy. Develop personas representing prospective students and parents to ensure relatable content.
- Create a content calendar- Organize a steady video distribution schema on all channels that your institution manages. Schedule video releases according to significant school events and admission periods, and school birthdays.
2- Consider budget and resources
- Decide on professional videography services or transitioning toward using technical capabilities.
- You need to invest in basic video equipment alongside editing software to deliver a professionally finished product. This is one of key elements for an engaging school promotional video.
3-Focus on storyboarding and scripting
- A detailed storyboard should display every scene and shot and result in effective video storytelling.
- Develop concise scripts that will effectively present your message to your viewers.
4-Decide your unique selling point (USP)
- Academic excellence and specialized programs.
- Extracurricular and co-curricular activities.
- Modern infrastructure and facilities.
- Community involvement and student success stories.
- School culture, values, and mission.
- Faculty expertise and teaching methodologies.
You should conduct interviews with students and parents, and members of the faculty to learn about what specific qualities they value in your educational institution. A direct message from community members provides trustworthy evidence to support your message and is another key element for an engaging school promotional video.
5-Hire experts
While it may seem easier to produce quick, in-house dynamic content, digital marketing video production that is compelling content that is widely accepted and consumed requires multiple nuances to be taken into consideration. Video marketing and video storytelling are more complicated than photography as taking shots of a moving object is more intense than capturing shots of still objects. A professional photographer is committed toward their work exhibit precision of work, technical skills, and high levels of creativity.
Tips for producing high-quality and impactful videos
If you are going ahead with in-house digital marketing video production, then there are certain dos and don’ts you must be mindful of during the process. These are some of the social media video marketing tips for schools.
- It is vital to focus on creating effective video storytelling that connects with your audience.
- The video duration should be short and include footage with conveys the message quickly and clearly to achieve peak audience involvement.
- The quality of the video is very important. Ensure there is sufficient professional lighting and the footage is bright and clear to produce an attractive end product that the audience can relate to.
- Your video should prompt audiences to book a tour and/or register for open house events on your website. In short, the production should compel and encourage the audience to take the desired action with the call-to-action (CTA) that is provided.
- The combination of appropriate music along with professional voiceovers guarantees an emotional impact while preserving a professional narrative and is an important aspect of video marketing.
Types of social media videos to increase engagement
- Create a virtual campus tour. Lead viewers through a virtual walkthrough of your educational space that includes all main areas, including the physical structures and extracurricular facilities.
- Video storytelling can benefit from stunning aerial shots taken with drone equipment.
- Use animation with an impactful voiceover to present specific information about all the school facilities.
- Include student and alumni testimonials. Showcase positive experiences supported by students together with their parents alongside alumni members through your videos. Exhibit how students experience personal growth while celebrating their achievements along with significant happy moments for excellent school branding.
- Show students participating in activities and let them describe their experiences in the video.
- Showcase the faculty through short videos, talk about their experience and expertise in their respective fields and provide a preview of the classrooms where students are interacting with the teachers to demonstrate how the faculty are committed toward their students’ success. This is a good example how schools can use video content for branding
- Highlight events like sporting and cultural activities, annual days, visits by influential personalities, etc, They are a great way to enhance school branding. Short media clips should be posted on social platforms to reach the school community with reactions of those who attended the event to exhibit the event’s significance.
- Day-in-the-life videos showcase real experiences by students about the facilities, activities etc and are a very authentic way to entice the audience and win their trust.
- The audience must know about what the school has to offer in terms of academics and extracurricular activities to get a fair idea for them to decide further. An explanatory video about the courses offered, along with the other programs, is ideal. What makes them more captivating is when students and teachers offer their thoughts and perspectives on the syllabus.
- Parent engagement videos demonstrate the involvement of parents throughout school events. You can promote event videos that exhibit parents, teachers, and volunteers working together and expressing their viewpoints.
What is the best way to promote videos?
Below are some key elements for an engaging school promotional video.
- Your website should display feature videos on the homepage, admissions page and in the blogs. Establish a distinct area for video content through both virtual galleries and virtual tours.
- Spread video content across your profiles on Facebook, Instagram as well as LinkedIn, and YouTube. Your video content should use reels alongside stories and live videos to provide your audience with interactive opportunities. Your followers should be encouraged to repost videos that include tagging your educational establishment as a part of your educational video marketing plan.
- Endorse educational videos via newsletters to connect with parents as well as future students.
- Use paid media advertising, which allows you to focus on particular audience segments and reach residents of selected areas that are your target audience.
- Partner with student influencers, alumni, or local media for wider reach.
- Ask teachers and parents to distribute short films to their network contacts to enhance school branding.
- Track key performance metrics to gauge the success of your video marketing efforts to fine tune your video marketing strategy.
Video marketing helps schools demonstrate their special educational features to attract better audience engagement. You can achieve both enrollment growth and community engagement through strategic content promotion of authentic videos, which establish a powerful digital presence.
